Your Instagram is great. Now give it a home.

We design, build and launch clean, affordable websites for businesses that are ready to look as good online as they do in real life.

Two software engineers. No agency headache.

As you scroll, an example Instagram profile turns into an example business website.

Design, build, launch. All from the same two people.

Websites for small businesses, from the first sketch to the day you go live. Pick a service to see what it looks like.

We design the look of your website around your business and your customers.

Who it's for
Businesses with no website yet, or one that doesn't look like them.
What you get
A design made for your business, not a template with your logo on it.

Not sure what you need? That's normal. And once you're live, we can keep looking after the site: updates and changes whenever you need them.

Tell us about your business

A website should make sense to your customers on the first visit.

  • Built around your business.

    We start with what you sell and who buys it, not with a template. Your site should look like you and nobody else.

  • Phone first.

    Many people will open your site on a phone, often from an Instagram link. So we design for that screen first, then scale up to bigger ones.

  • One team, start to finish.

    The same two people design it, build it and put it online. No hand-offs, and no explaining your business three times.

  • Plain language.

    We tell you what's happening in words you'd use yourself. No jargon, and no surprises about what's included.

The work so far.

NuTreats is our first client project. We'll add real work as it's finished, and anything that isn't a real client project will always be labelled.

[ADD NUTREATS SCREENSHOT: COMPUTER]
[ADD NUTREATS SCREENSHOT: PHONE]

Client project

NuTreats

A local business that sells nutritional, preservative-free products and goods. We're building their website so more people can find them, see what they offer and get in touch.

What we did
[ADD SERVICES: e.g. design, development, going live]
Status
[ADD STATUS: e.g. in progress, or live]

Our own site

In Theory Studios

You're looking at it. We designed and built this site ourselves, so it doubles as an example of how we work.

Five steps, no surprises.

You don't need to know anything technical. Here's what happens, and who does what.

Start with step one

  1. You

    Tell us what you need

    Send us a message about your business: what you sell, what you have online now, and what isn't working. That's the whole brief.

  2. Us

    We plan the website

    We work out which pages you need and what each one should say.

  3. Us

    We design and build it

    We design the look, then build it so it works properly on phones and computers.

  4. You

    You review it

    You look it over and tell us what to change.

  5. Us

    We launch it

    We put it online at your own web address and check that everything works.

Two engineers. One studio. No agency headache.

We're Neha and Khadijah, two software engineers who design and build websites for businesses.

Plenty of good businesses run on Instagram, WhatsApp and word of mouth. That works, right up until a customer wants to see everything in one place, or just wants to know you're the real thing. That's the gap we fill. We design your site, build it, and take it live.

You talk to us directly. No account managers, no hand-offs, no jargon. Just two people who want your business to look as good online as it does in real life.

We like working with small and growing businesses: shops, cafés, brands, creators, local services. These are the ones with a great product and a website that hasn't caught up yet.

Have a business that needs a proper website? Tell us about your business

Neha Saleem
Neha Saleem Software engineer [who likes turning slightly chaotic ideas into things that actually work]
Khadijah Hassan
Khadijah Hassan Software engineer [who cares about the little details that make a website feel right]

Tell us what you're building.

Have a business that needs a proper website? Send us a message. Tell us what you sell, what you have online now, and what isn't working.

Being built next: a short contact form ("What do you have now: nothing, Instagram only, or an old site?"). Until then, WhatsApp and email work.